Data Protection and IP law: when identification becomes unlawful. A practical guidance

di Federica Pezza -
Known as OHIM until 23 March 2016, the European Union Intellectual Property Office (hereinafter "EUIPO" or "the Office") was established in 1994 with the main aim of providing its users with exclusive rights for trade marks and design protection throughout the EU . Over the years, the Office has experienced a significant growth, which has been mainly related to its ability of identifying new trends (both commercial and legal) and, by this, meeting business needs and expectations. In other words, EUIPO success has historically been connected to its capacity of keeping up with innovation in all its aspects. For this very reason, also when faced with the adoption of the new trade mark and ...